Birkenstocks and white Sneakers. These current trends were pushed and promoted
by Influencers on Social Media. They made them suitable for everyday life and
print advertising nor classic television ads, can create what Influencers can do
– creating a global trend.
the consuming behaviour of young or online affine people, is affected by
Influencers. They set trends, create dedicated collections for brands and push
the success of small start-ups brands to established, huge brands.
Back to the
seasons trends; an uncontested it- piece, of this season, is the over knee boot.
The stylish shoes with its extra tight and high bootleg, is perfect to combine
in many ways. No matter, if it is a flower-print dress or a skinny jean, the
boots make every look more stylish, warm and cosy. Nothing keeps us warmer during
the frosty winter days, as the high bootleg, that reaches over the knee.
Therefore, not only the ankles and calves are warm, but also the knee is covered.
sneakers, which are seen everywhere over a few seasons now, were worn by
Influencers as the ultimate trend piece at first. Imagine appearing in sneakers
to an event a few years ago. One would have earned some weird looks. Today, people
are getting admired for this unusual combination. From this moment on, sneakers
got socially accepted in all kinds of circumstances.
to this viral trend, the opinion of the Influencers is decisive when it comes
to commercial success of a new collection or trend. What in the earlier days
used to be done by It –
Girls, is todays job of Bloggers, Youtubers and Influencers. They set trends
and own, increasingly, the power to how campaigns and collections will be implemented.
Anyhow, this exactly is the reason, why brands should already start thinking
about involving Influencers, while planning the promotion of their new product
Main picture by bangbangblond https://www.instagram.com/bangbangblond/ Additional pictures by annisophie_ https://www.instagram.com/annisophie_/